With the holiday season fast approaching, and the insight that Millennials care deeply about social causes, Havas Chicago is taking a different approach to its upcoming “Winternship” draft. Beyond seeking people with top-tier Photoshop or presentation skills—who can do good advertising—the agency wants people who can do advertising for good. That’s why Havas is asking potential Winterns just one question: #HowGoodAreYou?
Havas Chicago has outlined 7 different “good cause” categories, along with one wild card option of the candidate’s choice: Hunger, Gun Violence, The Environment, Homeless, Human Rights & Equality, Animal Cruelty, Education, and My Cause. Each participant must select the cause he/she feels most strongly about and craft a social campaign using at least 3 social channels that inspires others to take action in support of their cause. Submissions will be tracked at HavasInternDraft.com.
Entries will be judged based on both quantitative metrics (i.e. social media engagement including retweets, likes and favorites), as well as qualitative considerations such as the strength of their creativity and the strategic thought that went into creating the content. Whomever Havas execs believe does the best job of preaching the importance of one of these causes will have the honor of not only being one of the agency’s interns, but leading an agency-wide initiative to support the cause.
Facts about Millennials & Charitable Giving (Millennial Impact Report 2014)
- 84 percent of Millennials made a charitable donation in 2014.
- 70 percent of Millennials spent at least an hour volunteering their time to a cause they cared about.
- 45 percent participated in a company-wide volunteer day.
- 32 percent used paid time off to volunteer.
The #HowGoodAreYou Wintern Draft opened on Wednesday, November 11, 2015, and submissions will be accepted until 5:00PM on Monday, November 23, 2015. Winners of the 10-week internship will be announced on December 2, 2015.
Follow the candidates on their crusades for good with the #HowGoodAreYou hashtag.